Mindracer Consulting

MindRacer helps founder‑led marketing agencies build a predictable, scalable commercial engine so the business can grow beyond the founder. Agencies typically come to us when referrals plateau, proposals stall, and sales hires keep failing. Our core work installs the commercial systems, structure, positioning, and leadership rhythm that agencies need to win bigger deals, grow retainers, and confidently hire a real sales function. Founded by Dan Morris — a former agency CEO and revenue leader whose teams have generated over $100M in new business — MindRacer brings deep expertise from scaling agencies across B2B, SaaS, digital marketing, and creative services. We understand the real commercial pressures agencies face: commoditization driven by AI, margin compression, increasing client expectations, and the shift from “services” to strategic, outcomes‑driven partnerships. Our programs focus on four things agencies must get right to scale: • Sales Readiness & Positioning: Clarifying your niche, ICP, value proposition, and wedge offers so your agency is impossible to confuse or ignore.• Commercial System Installation: Sales process, forecasting method, qualification standards, sales enablement, CRM structure, weekly revenue leadership rhythm.• Strategic Sales Hiring: Helping founders identify, vet, and onboard the new kind of agency salesperson — strategic, AI‑literate, and industry‑fluent.• 90‑Day Revenue Acceleration: Action plans, accountability cadence, and hands‑on support to turn your commercial system into real sales outcomes. MindRacer is not a coaching program or a fractional sales rep service. We build a commercial engine your team can run — with or without us. Agencies who work with us gain clarity, confidence, and a repeatable path to growth that doesn’t rely on founder heroics. If you want a sales system that finally works — and a partner who understands agencies at a deep operational level — MindRacer is built for you.